Nearly every human being on the planet is in sales. Think about it.
We might be selling who we are so people like us, or selling our skills so we get chosen for a sports team, or selling our beliefs to help others see a new possibility.
It doesn’t matter what you sell.
Selling is about creating enough emotion and value while simultaneously creating a need for your potential customer to own what you offer through scarcity and urgency. It is mind boggling how many business and companies don’t understand or utilize this knowledge.
It’s also paramount in sales to deepen your awareness. Being capable of staying fully aware allows you see opportunities and in turn know how to lead those opportunities towards your desired outcome.
One of the most powerful tools at your disposal in compelling sales is carefully crafted language.
The language most people use form day to day even in sales is unconscious. It is nothing more than their habitual way of thinking and speaking. In 99% of circumstances this does not serve them or their desire to create value and sell.
So how do you create new patterns of language? It’s hard.
The subtleties and nuances required to create art with language require meticulous attention to detail and focus. As with many things in life we don’t know what we don’t know and even when we do know, it becomes very difficult to critique and evaluate our performance with no bias or judgement. But this is what must be done to be powerful in sales and this is where a coach is invaluable.
The other component of compelling sales is carefully crafted systems and scripts that create consistent results. You get one shot at selling and it simply cannot be left to chance or an individual’s beliefs.
We can help craft your system to maximise your conversions or give you ongoing coaching with creating powerful language that will leave your client needing what you offer.